🌄 LaMontagne De Jacmel – Brand Identity
Name Meaning:
“LaMontagne De Jacmel” (The Mountain of Jacmel) reflects Haiti’s lush coffee-growing highlands and the cultural heartbeat of Jacmel—famed for its art, carnival, and resilience.
Evokes both the physical terroir and the cultural spirit of community.
✨ Core Pillars
Artisan Craft – Hand-picked, sun-dried, and roasted in small batches. Coffee as art.
Community – Fair trade, reinvestment in Jacmel’s farmers, schools, and sustainability.
Resilience – Symbol of Haiti’s strength and hope, with each bean carrying the story of survival and pride.
🏷️ Slogan
Short: “Taste the Art of Haiti.”
Long: “LaMontagne De Jacmel: Crafted in the Mountains, Inspired by the Soul of Haiti.”
☕ Coffee Lineup
Classic “Montagne” – Signature medium roast, smooth and balanced.
“Carnevale” Blend – Dark roast, bold and spicy, honoring Jacmel Carnival.
“Kòd Lavi” (Thread of Life) Espresso – Rich, creamy espresso with chocolate and sugarcane notes.
🌺 Tasting Notes
Aroma: Earthy, floral, tropical fruit hints.
Flavor: Dark chocolate, cane sugar, subtle spice, clean finish.
🎨 Logo Concept
Icon: A mountain peak shaped with flowing artistic lines → resembling both a papier-mâché mask (Jacmel Carnival) and a coffee bean/leaf.
Font:
LaMontagne – strong, serif (premium, timeless).
De Jacmel – fluid, script-like (artistic, cultural).
Colors:
Earth tones: Deep coffee brown, charcoal.
Accents: Vibrant blue (Caribbean sea), turquoise, golden yellow (sun + art).
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