Wednesday, August 27, 2025

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🌄 LaMontagne De Jacmel – Brand Identity


Name Meaning:

  • “LaMontagne De Jacmel” (The Mountain of Jacmel) reflects Haiti’s lush coffee-growing highlands and the cultural heartbeat of Jacmel—famed for its art, carnival, and resilience.

  • Evokes both the physical terroir and the cultural spirit of community.


✨ Core Pillars

  1. Artisan Craft – Hand-picked, sun-dried, and roasted in small batches. Coffee as art.

  2. Community – Fair trade, reinvestment in Jacmel’s farmers, schools, and sustainability.

  3. Resilience – Symbol of Haiti’s strength and hope, with each bean carrying the story of survival and pride.


🏷️ Slogan

  • Short: “Taste the Art of Haiti.”

  • Long: “LaMontagne De Jacmel: Crafted in the Mountains, Inspired by the Soul of Haiti.”


☕ Coffee Lineup

  • Classic “Montagne” – Signature medium roast, smooth and balanced.

  • “Carnevale” Blend – Dark roast, bold and spicy, honoring Jacmel Carnival.

  • “Kòd Lavi” (Thread of Life) Espresso – Rich, creamy espresso with chocolate and sugarcane notes.


🌺 Tasting Notes

  • Aroma: Earthy, floral, tropical fruit hints.

  • Flavor: Dark chocolate, cane sugar, subtle spice, clean finish.


🎨 Logo Concept

  • Icon: A mountain peak shaped with flowing artistic lines → resembling both a papier-mâché mask (Jacmel Carnival) and a coffee bean/leaf.

  • Font:

    • LaMontagne – strong, serif (premium, timeless).

    • De Jacmel – fluid, script-like (artistic, cultural).

  • Colors:

    • Earth tones: Deep coffee brown, charcoal.

    • Accents: Vibrant blue (Caribbean sea), turquoise, golden yellow (sun + art).

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